What started in 1969 as a vision, or Search, of two surfers has evolved into a way of life for surfers and board sport enthusiasts worldwide. Rip Curl remains a private company committed to the mission of being regarded as The Ultimate Surfing Company. Now designing, producing, and distributing a variety of highly innovative clothing, wetsuits, boardshorts, watches, mountainwear, footwear, eyewear, accessories, and other equipment for the range of board sports through more than 60 countries around the globe, Rip Curl prides itself on its world class roster of athletes and the simple objective to Live The Search.
An idea hatched over a few beers between the world’s greatest skiers, Armada is no longer a suggestion of what a ski company should be. Today, Armada is distributed globally in over 40 nations and embodies the cutting edge of the sport: athlete driven, design obsessed, and technologically superior.
Our independence allows for a single-minded focus on the product, assuring that the skis always meet the needs of an elite team of riders who know what works. Skiers the world over who demand the best demand Armada.
Armada is a family of skiers, athletes, artists, designers, and engineers that didn’t just push the envelope—we blew it wide open. And the industry is scrambling to catch up.
We are Armada. We are what skiing will become.